Talent and Verve to Drive Your Vision

Needs of Entrepreneurs
We typically hear…

a logo
a website

business cards
a slide deck…

(all are positive indications the venture has taken shape)

But

Entrepreneurs often need strategic business positioning
—- FIRST

Along with

Understanding of users

And

Validation of competitive viability

Pre-Launch Services
  • Challenge assumptions and conclusions
  • Provide qualitative and quantitative input to support and modify business opportunities
  • Extend understanding of users and their needs
  • Conduct research for insights into the competitive landscape
  • Refine the business and marketing strategy
  • Sharpen the unique value, purpose, and mission
  • Prioritize highest potential market segments
  • Develop the marketing plan
  • Select themes and messaging, prepare creative briefs, and specify brand standards
  • Determine venture name considering domain availability and trademark registration
  • Propose and create tag lines, logo, and web mock-ups within brand standards
  • Develop communication plans for launch, early success, and growth
Outreach Services
  • Prepare outreach plans encompassing launch, media, and channel strategies
  • Develop content including text and images
  • conduct SEO audits and select support resources
  • Carry out social media planning
  • Identify needs for sales enablement and training media
Research and Analysis Services
(Pre-Launch and Continuing)
  • Customer feedback surveys
  • Focus groups
  • Customer experience
  • Field interviewing
  • Competitive tracking
  • Analytics
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