Entrepreneurs


Talent and Verve to Drive Your Vision

Needs of Entrepreneurs
We typically hear…
a logo
a website
business cards
a slide deck…
(that are all positive indications the venture has taken shape)

But
Entrepreneurs often need strategic business positioning —- FIRST
Along with
Understanding of users
And
Validation of competitive viability
Pre-Launch Services
Challenge assumptions and conclusions
Provide qualitative and quantitative input to support and modify business opportunity targets
Extend understanding of users and their needs
Conduct research for insights into the competitive landscape
Refine the business and marketing strategy
Sharpen the unique value, purpose, and mission focus
Prioritize highest potential market segments
Develop the marketing plan
Select themes and messaging, prepare creative briefs, and specify brand standards
Determine venture name considering domain availability and trademark registration
Propose and create tag lines, logo, and web mock-ups within brand standards
Develop communication plans for launch, early success, and growth
Outreach Services
Prepare outreach plans encompassing launch, media, and channel strategies
Develop content including text and images
Conduct SEO audits and select support resources
Carry out social media planning
Identify needs for sales enablement and training media
Research and Analysis Services
(Pre-Launch and Continuing)
Customer feedback surveys
Focus groups
Customer experience
Field interviewing
Competitive tracking
Analytics