For Founders

Expertise to Drive Your Vision Ahead

New businesses need visual identity, credibility, and start-up communication materials

We will be introducing our product at a conference and need an exhibit backdrop and brochure.

We need a logo and business stationery package.

We plan to submit a proposal for a business opportunity.

We will be pitching for funding and need a slide deck.

Our website needs to be created, or upgraded.

We help identify gaps in preliminary groundwork that may lead to resetting priorities

The venture may accomplish varying purposes, such as: Concept proof and sale. Scale up and grow. Transitioning from a 1 to 2 person operation. Or?

Vision and mission statements can rally consensus and provide clarity, as well as signal the business has veered from its original intention.

Unique positioning and competitive advantages of the business may need adjusting to take advantage of opportunity.

Monitoring is needed of market need, customer demographics, potential market size, competitive positioning, and sales channels.

We emphasize branding, start-up promotional materials, and launch campaigns. We help:

Establish priorities to resolve the dilemma of too many activities happening at once.

Guide growth, brand strategies, and planning to align with priorities, actions, timing, and resource requirements.

Craft guidelines that reflect target markets, customer segments, visual styling, and adherence to consistent brand identity.

Develop pre-launch communications including visual identity, logo, taglines, themes, online outreach, sales demonstrations, proposals, and presentations.

"I felt completely stuck and handcuffed to my dead-end job. [Marilyn] was the catalyt in making my dreams come true."

From a Mid-Career Professional